Your One-Stop Baby Planning Concierge — From Pregnancy to Postpartum and Beyond

Like any good concierge, your Baby Planner does exactly what you need, when you need it, sharing the pros and cons of your options so you can decide with confidence, not confusion.

An experienced Baby Planner can guide you step by step from pregnancy through birth and beyond, keep track of everything so you do not have to, or simply be the person you call for a sanity check on whether what you are doing is right. It is one relationship covering the full journey from pregnancy to postpartum, instead of a different specialist for every question.

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One Baby Planner, many stages, one clear plan

Instead of finding a different specialist every time a new question appears, work with one trusted person who already knows your family, your preferences and your baby.

Pregnancy

Birth planning, hospital choice, nursery prep and hands-on classes.

Feeding

Lactation, pumping support and help starting solids.

Flexible Support

Book one focused session or build an ongoing relationship across multiple stages.

Beyond Newborn

Potty training, return-to-work planning, gear choices and more.

What Is a Baby Planning Concierge Service?

A baby planning concierge service is one dedicated point of contact who supports a family across the full pregnancy-to-postpartum journey, from choosing a gynae and preparing for birth, to lactation support, sleep, weaning and beyond. Instead of hiring a different specialist for every stage, families work with one Baby Planner who already knows their situation and can advise across all of it.

Baby Planner SG offers this as a bespoke, all-in-one service in Singapore. Families can book a single session for one specific need, or build an ongoing relationship that covers multiple stages.

Why families choose this model

One trusted relationship instead of several separate providers.

Advice stays consistent across pregnancy, postpartum and beyond.

Support can be tailored to one challenge or the whole journey.

All-in-One Services

Everything We Cover, Under One Baby Planner

Serving families across Singapore. Browse the full range of baby planning services below.

Pregnany Support

Pregnancy

Support before birth, so you can prepare with more clarity and less guesswork.

Pregnancy Support

Planning ahead for birth, hospital choice and nursery prep.

Private Prenatal Classes

Hands-on preparation for life with a newborn.

Breastfeeding and Pumping

Feeding

Practical feeding support, whether you are breastfeeding, pumping or starting solids.

Lactation Consultant

Support for supply, pain and feeding routines.

Exclusive Pumping Support

For building a pumping-based lifestyle and feeding plan.

Solids Weaning

Starting solids, baby-led or traditional.

Postpartum & Sleep

At-home guidance that helps you recover, learn and settle into family life.

Stay-out Confinement Nanny

Hands-on newborn support in your own home.

Baby Sleep Consult

A personalised sleep plan built around your baby and household.

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Growing Up

Joined-up support for the next milestones after the newborn stage.

Care Arrangements Evaluation

Support for planning your return to work.

Potty Training Consult

A plan shaped around your child’s and your family's pace.

Talks & Workshops

Choosing preschools or teaching financial literacy in your home

Essentials & Extras

Unbiased recommendations and practical extras for everyday decisions.

Personal Shopper Services

Unbiased recommendations on any baby baby gear, from bottles to carseats.

Baby Carrier Evalution

Choose the right carrier for your body, baby and lifestyle.

Pram Evaluation

Compare the pros and cons before investing in a pram

Cloth Diaper Rental & Mentoring

Try cloth diapering with guided support.

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How Support Works

Choose the level of support that matches your stage and your needs.

Single Session Support

Ideal if you need focused help with one question or one decision, whether during pregnancy, for breastfeeding, pumping, sleep, babywearing or any other topic.

Ongoing Concierge Support

Best for families who want joined-up support across multiple stages.

Pocket Nanny

Your Baby Planner’s AI companion for questions between sessions.

Alternatives to Hiring a Baby Planner Separately

In Singapore, you can hire a lactation consultant for breastfeeding issues, but they can be costly, and not many are very familiar with new pumps and also have very dated views on how breastfeeding and pumping should work. You can hire a sleep consultant, but their guidance is often limited for babies under 12 weeks, and you/your baby may want something other than a cry-it-out approach. You can also turn to parent support groups for advice on carriers or prams, but that research takes time, and the advice you get is often conflicting.

Why piece it together when one relationship can cover it?

Why not work with one person instead, someone who has gone deep on all of these topics, and has already helped hundreds of other families navigate the exact situation you are in now?

Separate specialists often mean separate intake calls, separate advice and repeated explanations.

Online research and group recommendations can be time-consuming and contradictory.

Advice can feel fragmented when each provider only sees one part of your situation.

One Baby Planner keeps the full picture in view, so the guidance stays practical and joined up.

One trusted point of contact

You are not starting from scratch every time a new question comes up.

Support that flexes

Book a single session for one challenge, or continue across pregnancy, postpartum and beyond.

Practical, not generic

Recommendations are tailored to your family, your home set-up and the stage you are actually in.

Find your next best step

Where do i Start?

FREE Parenting Hacks Webinar for New Parents

Leave your details below to sign up for our FREE 1h webinar to learn 5 parenting hacks you can learn before your baby arrives!

Common Questions about Baby Planning Services

What does a Baby Planner do?

How is a baby planning concierge service different from hiring specialists separately?

Do you support families through the whole pregnancy-to-postpartum journey, or just one stage?

How much do baby planning services cost?

Is Baby Planner SG available across all of Singapore and does the consultant come to my home?

What is Pocket Nanny?

Ready when you are

Tell Us Where You Are in the Journey

Whether you need one focused answer or joined-up support from pregnancy to postpartum, Baby Planner SG can help you find the right next step.

Best for families who want help with:

Pregnancy preparation and birth planning

Feeding, pumping or starting solids

Newborn care, sleep and postpartum support

Baby gear decisions and return-to-work planning