Your One-Stop Baby Planner

for Everything through Pregnancy, Postpartum and Beyond

From choosing a gynae to surviving the 3am feeds, one dedicated Baby Planner gives new parents the joined-up support they need, right here in Singapore.

Mother Embracing Baby (Full White)

As featured on

Having a Baby Should Not Mean Figuring It All Out Alone

You have probably heard of wedding planners. Far fewer people have heard of baby planners, even though expecting parents arguably need one more. There are thousands of decisions to make before your baby even arrives: which gynae, which hospital, what to pack, what to buy and how to prepare your nursery. Then comes the round-the-clock work of caring for a newborn.

A Baby Planner gives you one steady point of contact through it all: part concierge, part coach and part experienced friend who has seen hundreds of families through the same stage you are in now.

Why Baby Planner Services?

One Baby Planner. All the Support You Need Through Pregnancy and Postpartum.

Most new parents in Singapore end up piecing support together themselves: a lactation consultant here, a sleep consultant there, a babywearing specialist for the carrier, and late-night Googling for everything else. A Baby Planner replaces all of that with one relationship that already understands your family, your baby and your preferences.

Hiring Separately

More hand-offs, more repeated explanations, more fragmented advice.

Multiple consultants, multiple intake calls.

You re-explain your situation every time.

Advice can feel piecemeal, or even conflicting.

Costs add up service by service.

You still do the research and coordination yourself.

One Baby Planner

One relationship, one trusted point of contact, one joined-up plan.

One relationship and one point of contact.

She already knows your family, your baby and your priorities.

Guidance stays joined up across every stage.

One-stop, all-in-one concierge support.

She does the legwork, and you make the call with confidence.

Services Offered

Everything You Need, Under One Roof

From your first pregnancy questions to toddler milestones, Baby Planner SG supports families with practical, personalised help that fits real life in Singapore.

Pregnancy Support

Get help choosing a gynae, picking a hospital, building your birth plan and preparing the nursery, plus private prenatal classes focused on real hands-on baby care skills.

Lactation Consultant

Support for oversupply, undersupply, engorgement, sore nipples, pumping and the sheer exhaustion that can come with feeding around the clock.

Stay-out Confinement Nanny

Hands-on newborn help in the privacy of your home, without old-wives practices, so you can recover, rest and gain confidence at your own pace.

Baby Sleep Consultant

Get a sleep plan tailored to your baby and household, not a one-size-fits-all method, when bedtime feels unpredictable and you are running on fumes.

Baby Led Weaning

Start solids with practical guidance, safe recipes and calm, confidence-building support, whether you prefer baby-led weaning or a traditional approach.

Personal Shopper Services

Skip the research rabbit hole and get expert, unbiased recommendations on prams, carriers and the baby essentials your family will actually use.

Potty Training Consult

Get a clear personalised plan shaped around your child’s pace, your home set-up and your family routine, rather than a generic timeline.

Potty Training Consult

Get a clear personalised plan shaped around your child’s pace, your home set-up and your family routine, rather than a generic timeline.

Not sure where to start?

Tell us where you are

Every family starts somewhere different. Choose the option that feels most like your situation now for a quick pointer to the right support.

Currently Pregnant

Get a head start before baby arrives

Start with the support that helps you prepare calmly, buy wisely and feel more confident before birth.

Private Prenatal Classes - Hands-on preparation for life with a newborn, focused on practical care and real home logistics.

Personal Shopper Services - Get equipped without overspending on products that do not fit your family’s lifestyle.

Currently Breastfeeding

Get support for feeding, sleep and beyond

Choose support that eases feeding pressure now, while also helping you think ahead to sleep, recovery and solids.

Stay-Out Confinement Nanny - Guidance in your home so you learn exactly how to care for your newborn without sacrificing privacy.

Lactation Consulting - Support with regulating supply, easing pain and pumping more efficiently.

Starting Solids - Practical help deciding how and when to introduce solids as your baby grows.

Ready to Explore more

From care arrangements to potty training and beyond

If you are looking beyond the newborn stage, these are often the next areas where joined-up support makes a real difference.

Baby Sleep Consulting - Customised support for better sleep, for baby and for you.

Care Arrangement Services - Support with regulating supply, easing pain and pumping more efficiently.

Potty Training Consulting - Prepare your child, your routine and your home environment with a clear plan.

Trusted by Singapore's Parenting Community

Baby Planner SG’s founder, Yi Ling Teng, has been featured across Singapore media for pioneering one-stop baby planning support, from career-pivot stories and conversations on parenting without burnout to practical features on sleep and family life.

Yi Ling Teng she shares her journey that led to her starting Baby Planner SG to help parents find the joy of having kids
Yi Ling Teng shares why she decided to leave her high-flying corporate career to start Baby Planner SG
Yi Ling Teng shares practical ideas on what busy dual-working parents can do to minimise screen time for kids
Yi Ling Teng shares about her family's decision to bring up her kids to be as independent as possible, because every family should decide on what is best for themselves
Cheryl Goh speaks with Yi Ling Teng, Founder of Baby Planner SG, on how to become a new parent without burning out
Yi Ling Teng speaks at Rice Media's non-partisan rally on Parental Leave for a Better Future
Baby Planner SG's Sleep Consultation is best suited for the parents who get bogged down by too much information
Daka Show calls Yi Ling, Founder of Baby Planner SG, to learn more about what a Baby Planner does and asks her questions from the public
Baby Planner SG is Singapore's first all-in-one perinatal service provider offering customised solutions to families

What Customers Say About Us

Unlike many other companies who pick and choose to feature only the positive testimonies on their website, we display all reviews which we are unable to edit or delete 🙂

  • positive review  Had a session this afternoon with Baby Planner SG at the comfort of our own home and learned a lot just in two hours as first time parents to be!... read more

    Lim Xue Er Avatar Lim Xue
    August 7, 2021

    Yiling was already helping me way before she started Baby Planner! We haven’t talked in a while but connected again online and she helped me so much on my exclusive... read more

    Linrong Chen Avatar Linrong Chen
    May 20, 2023

    positive review  My wife and I attended the basic class, and that was sufficient to give us a great introduction to caring for the baby. Yiling was patient, understanding and thorough, and... read more

    Alex Liam Avatar Alex Liam
    September 17, 2022

    I had consulted Yiling for help on exclusive pumping and was ready to give up breastfeeding altogether at 6 weeks postpartum as I was having so much difficulty with clogged... read more

    Huiyan Lin Avatar Huiyan Lin
    February 14, 2023

    positive review  I've a 9m old baby girl. At the start, I had no idea what to do first or how to go about planning to welcome my baby. The consultant prepared... read more

    Sophie Liew Avatar Sophie Liew
    February 20, 2021

    positive review  I highly recommend Baby Planner SG. As this is our first pregnancy, we needed more practical guidance from Ms Ling's private prenatal/antenatal class.

    Chriz Larin Avatar Chriz Larin
    September 25, 2022
  • We consulted baby planner sg with regards to our baby’s sleep. Sleep consultant Yi Ling was very patient and prompt in answering our queries. We liked that she gave us... read more

    Annalisa Koh Li Ling Avatar Annalisa Koh
    April 24, 2023

    positive review  My wife Sandra Faustina Lee and I absolutely appreciated our first Baby Planner session with Yi Ling, the private basic prenatal class. As first time parents, we both found the... read more

    Ashley Liew Avatar Ashley Liew
    January 9, 2022

    positive review  Being a second time mum, I think what parents need is not another article on sleep training or breast feeding (google has more than enough contradictary articles and was info... read more

    Teo Hui Jing Avatar Teo Hui
    January 23, 2021

    positive review  Thank you Yiling for the private session at our place. The session was very informative and helpful for first time parents like us. We started off with theory then move... read more

    Yanhua Lin Avatar Yanhua Lin
    October 1, 2022

    positive review  I've a 9m old baby girl. At the start, I had no idea what to do first or how to go about planning to welcome my baby. The consultant prepared... read more

    Sophie Liew Avatar Sophie Liew
    February 20, 2021

    positive review  I highly recommend Baby Planner SG. As this is our first pregnancy, we needed more practical guidance from Ms Ling's private prenatal/antenatal class.

    Chriz Larin Avatar Chriz Larin
    September 25, 2022

Common Questions about Baby Planning in Singapore

What does a baby planner do?

A Baby Planner provides one-stop, personalised support across pregnancy and postpartum, from prenatal preparation and birth planning to lactation help, sleep consulting, confinement support, weaning and potty training. Think of it as a concierge for your parenting journey.

How is a baby planner different from a confinement nanny or lactation consultant?
When should I contact a baby planner, during pregnancy or after birth?
Do I need to commit to a package, or can I book a single session?
What is Pocket Nanny?